Episode 108 – Don’t know when to set your fitness goals? Try this…

Are you a CEO, C-suite boss or business owner/operator?

Do you have too much going on in life that you forget to look after yourself?

Don’t know when to set your fitness goals?

I know how you feel.

You’ve worked your way up in life only to find that your health is suffering.

Once you were a happy, healthy and vibrant individual…next thing you know you’ve got your hands full of commitments and obligations.

It’s time to claim back your fitness.

It’s time to work on you.

Never fear though, I’m not going to make you do anything extra.

It’s all just a matter of associative conditioning.

“What’s associative conditioning” I hear you say.

Associative conditioning is a handy mental hack to use to your advantage for fitness and health.

The basic premise is based around the Pavlov’s dog experiment which essentially means, “any thoughts or brain cells that fire together, will wire together.”

So, what do you do?

Read on below to find out when to set your fitness goals.



Align your goal setting to key milestones in the work year so that you can activate it automatically.

Maybe it’s paralleled with your work goals or business review times – be it quarterly, half-yearly, third quarter and then yearly.

For example, you might focus on your personal development planning in March, June, October, and December because you also spend a large amount of focus on work planning at these times.


Align your goal setting with something that you’re doing at work. This will essentially convert it into a reminder that says, “Hey! It’s also time to set that health and fitness goal.”

This is associative conditioning put in action.

Why does this matter?

As a busy human, you will forget from time to time, so find useful ways to remind yourself to work on your health and fitness goals!

Don’t just dream, achieve!

Claim back your fitness.

It’s time to work on you.

Need extra help? 

  • My PURITY Protocol is an amazing resource packed with 6 secrets to detox your life and supercharge your energy. It’s my personal wellbeing philosophy. Check it out here.
  • Maybe you are genuinely too busy. If so, contact me here to help you keep accountable in your life – be it health and fitness goals or otherwise.
  • Want to know how to set goals right? Check out my First Five Fitness Program for the Mindset Activities program here.


Photo by Brunel Johnson on Unsplash

Chris Everingham lives and breathes health & fitness.

Chris Everingham lives and breathes health & fitness. International Athlete, Elite Performance Manager for the Philippine Volcanoes rugby teams, qualified Dietitian / Nutritionist and qualified educator. Chris Everingham combines more than 10 years of experience and education together to deliver the best strategies to grow your mindset, rewire your habits and transform your life.


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